If you're launching a new site, or new content, write an introduction and submit it to share sites like Digg (http://www.digg.com/), Reddit (http://reddit.com/) and Now Public (http://www.nowpublic.com/).
Create a Yahoo Group (http://groups.yahoo.com/) in the niche your site sits.
Create a MySpace (http://www.myspace.com/) account and use it to publisise your site.
Bookmark your site on Del.icio.us (http://del.icio.us/) and if you're really keen, add a Del.icio.us button to your homepage.
Create a Technorati (http://www.technorati.com/) account and "claim" your blog.
Submit your site to free, search engine friendly directories. An excellent list can be found here (http://info.vilesilencer.com/main.ph...endly-list.php).
Conduct a survey. This is an excellent way to generate offline publicity.
Place a free ad for your company on Gumtree (http://www.gumtree.com/).
Syndicate your site's content by using an RSS feeds.
Submit your RSS feeds to agregator sites like FeedBurner (http://www.feedburner.com/), Squidoo (http://www.squidoo.com), Feedboy (http://www.feedboy.com/), Jordomedia (http://www.jordomedia.com/), FeedBomb, FeedCat, rssmad, feeddirectory and feedfury. Stolen from DigitalPoint (http://forums.digitalpoint.com/showthread.php?t=195250)
Write an article related to your site and submit it to article sites.
Sign up to StumbleUpon (http://www.stumbleupon.com) and get your friends to Stumble your site.
Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.
Set up a 301 redirect to take traffic from your non-www address to your www address.
See here (http://www.tamingthebeast.net/articl...1-redirect.htm) for more info.
Add a link to your site in the signature of any forums you post on.
Tell your friends about your site. It's free advertising init.
Speel cheek ur stie. Nothing appears more amateur than a site with typos or spelling mistakes.
Test your site and make sure it appears correctly in all major browsers.
Buy enough hosting. No one likes a slow site.
Don't worry about PageRank - worrying about PageRank is as effective as trying to solve an algebra equation by chewing bubblegum.*
Offer something for free. Free is good. People tell their friends about free stuff.
Tell your neighbours, you never know what contacts they might have.
Offer your users as many ways as possible to contact you. MSN, Skype, Yahoo etc all complement email, phone and a real address.
Advertise your site on Craigslist (http://www.craigslist.org). It's free, relevant and localised.
Do NOT use frames.
Submit your site to DMOZ.org (http://dmoz.org/). It may take time, but it's worth it.
Create an XML sitemap (http:/www.xml-sitemaps.com/) of your site and submit it to Google (http://www.google.com).
Get a custom t-shirt made with your website url on it, and wear it often.
Ask a large breasted lady to wear one too.
Sign up with an affiliate programme to sell your product, or if you're a publish, make some cash!
On your Contact Page ask people if they mind receiving your newsletter.
Send out a newsletter!
Go to a free seminar for Website owners. You might learn something.
Find quality and relevant blogs and leave a comment (with a link back to your site of course).
Don't pay people to submit your site to search engines. It's a waste of money.
YouTube (http://www.youtube.com/) and Google Video (http://video.google.com) are excellent portals on which to launch a viral campaign.
Giving away an eBook is an excellent way to generate word-of-mouth about your site.
Sponsor a Wordpress theme or a phpListDirectory template.
If you sell products that are advertised on television by the manufacturer, add "As Seen on TV" to your site!
Avoid proprietry technologies like Java and Active X.
Put downloadable content on your site, but make sure it's not manufacturer specific - so mp3 rather than wma.
Learn about CSS. It's the new HTML.
Contribute to related subject areas on Wikipedia.
Ask bloggers and other Web site owners to review your site and/or products.
Have user friendly page names - most tools comes with some way to avoid http://www.yourdomain.com/pgInfoPage...F95289295A3A10 A4FD4F64E511ACB0E020C9048CFE3AEDAF8DD9D
If you must have a Flash homepage, make sure you have a "Skip Intro" link.
Tell your local rag about your site. These newspapers are desparate for stories and you may well even get a pic of your ugly picture published.
Become a leading authority on your chosen subject.
Donate money to a charity and most will place a link on their site back to you.
Abide to W3C standards (http://www.w3.org/) - it will help your site in the long term.
Your local community sports teams offer cheap, but highly effective sponsorship opportunities.
Publisise your site on related forums - but don't spam!
Ask bloggers to write about your site or product - in return for a link of course.
Offer a competition related to something in the news - so football around the time of the World Cup etc.
Add a "Tell a Friend" function to your site, so people can easily recommend you to their mates.
Have a Sitemap on your site to allow users to navigate around quickly and to aid the search engines.
Have a nice keyword rich title at the top of each of your pages. Users and search engines both like descriptive titles.
Include a Feedburner button on your site so people can easily subscribe to your feed.
If you use PPC then create a landing page for each of your AdWords - it'll boost your conversations no end.
Appear on Dragon's Den.
Create a Press section on your site where can you store all your press releases, logos and banners.
Add a link to your site from within your eBay profile.
Ask your friends to give you honest feedback on your site.
The best way to find someone to do any kind of work on your site is through personal recommendation.
Gain exposure by submitting photos and pictures to Flikr (http://www.flickr.com/).
Share your banners on banner exchange sites.
Make sure it's easy for your users to subscribe to your RSS feed.
Create a "lense" for your site on Squidoo (http://www.squidoo.com)
Ask friends, collegues and associates to "Favourite" your blog on Technorati (http://www.technorati.com/).
You can add a Bulletin to your MySpace account promoting your site that all your MySpace Friends will see.
Response to your customer's emails promptly, even if it is with a simply auto-responder. No one likes to wait 3 or 4 days for an acknowledgement of their contact with you.
Get a professional Copywriter to give your site a once over. If you are on a tight budget, limit to the just the homepage.
Make a list, "Top 10"s work well. Update it regularly to give your visitors a reason to return.
What did you learn today? Tell other people and they might learn something too.
Do you have really hot content on your site that geeks would love? If so Slashdot (http://slashdot.org) will bring you a mass of traffic.
Deep link directories are an excellent way to promote inner pages of your site.
Meta tags might carry less weight than previously, but you should still have them on every page.
Ask your Gran for feedback on your site. Never ignore the silver surfers.
Include a "Add to your Technorati favourites" button on your site.
Google Analytics is free and will tell you all you need to know about who's visiting your site.
Search engines will find you. Don't pay money for your site to be "submitted".
Don't be afraid to link to other sites, especially if they are relevant and to highly respected sites.
Keep It Simple Stupid: use CSS to control layout, style and colours and use HTML text rather than graphics to represent text.
Validate (http://validator.w3.org/) your HTML and CSS. It'll help ensure your site displays well in all browsers.
Small pages sizes and optimised graphics will give your site a snappy feel and won't require users to wait around for it to load.
If you plan to submit your site to lots of directory or article sites - create an email especially for this. Delete it when you're finished to avoid spam.
"Link baiting" means writing some killer content that people will want to link to. Like a "101 Tips to Improve Your Web Presence" list!
If your chosen field is technology related then write a "whitepaper". That's a posh name for an article.
Google (http://www.google.com) receives roughly 50% of all search requests, Yahoo 25% and MSN just 10%. That's a good rule of thumb as to how much emphisis to put on each.
Make sure you have a robots.txt file in the root of your Web site. You can use this to control search engines, but if nothing else it'll reduce the number of 404 errors in your Weblogs.
Free online games, a forum or chatrooms will give your users a reason to come back to your site.
Ebooks with re-seller rights make an excellent "free gift" for your site.
Upload your product feed to Froogle (http://www.froogle.com). It's FREE!
This is an excellent list of Top 25 Social Bookmarking Sites (http://forums.digitalpoint.com/showthread.php?t=268904)
Search out unanswered questions on Yahoo! Answers (http://answers.yahoo.com/) and add your site as the "Source".
PageRank is vanity, ranking is sanity.
Yahoo are catching up with Google with an excellent set of webmaster tools called Site Explorer (http://siteexplorer.search.yahoo.com/).
Don't buy traffic. It's un-targetted and won't convert.
Pay Per Click advertising gets you fast results - and if it's handled well can be very profitable.
Upload a favicon.gif file so that your users have a nice icon when they bookmark your site.
And that's it!
I was inspired to write this by superflytrainer (http://www.imutopia.com/) who posted an excellent 101 ways to get more traffic (http://forums.digitalpoint.com/showthread.php?t=246573) thread on DP. Alot of the tips have been posted on various forums and blogs, so I make no claim that they are all my own. I have simply tried to collate them into a list and expand where possible. Feel free to plagirise this list to your own ends, but please link back to (I'm no) Search Engine Optimisation Expert (http://searchengineoptimisation.yourspaced.com) if you do.
By : ganeshkgiri
http://www.nepalpackagetour.com/
Monday, March 31, 2008
Saturday, March 29, 2008
Traffic Tips for Newbies
Traffic Tips for Newbies
As I said earlier search engine traffic is the healthy traffic a website could receive. But as a newbie its very difficult to get search engine traffic, so here I am giving you the best easy ways a newbie can use to bring in reasonable amount of traffic. Just view ad & earn!
1. Forums : Do a Google Search for the forums in your topic, then post a topic or reply to a topic describing about your website in 200 or 300 words and put a link to your website in your signature. You can prepare a common template so that it will be easier and faster for you to add posts. Be careful, never ever sp@m any forum your post should have a meaning.
2. Directories : There are many free directories available in the web. Do a search for it and try to add your url to as much directories as possible. Here also you can prepare a common template for easy and faster addition.
3. Guestbooks : Do a Google Search for guestbooks and add a entry in it. You can have a look at the website which has the guestbook and give a proper comment about the website, like " Nice website on Online Jobs I enjoyed reading it " in the end under your name you can put your website link.
4. Blog Comments : You can do a Blog Search in your topic and add a comment to the blog. Read the blog, understand the blog and then give a comment about the post, and put the link to your website at the end of the comment.
By following the above four methods you will get a lot of backlinks to your website, which should bring you enough traffic as a newbie.
As I said earlier search engine traffic is the healthy traffic a website could receive. But as a newbie its very difficult to get search engine traffic, so here I am giving you the best easy ways a newbie can use to bring in reasonable amount of traffic. Just view ad & earn!
1. Forums : Do a Google Search for the forums in your topic, then post a topic or reply to a topic describing about your website in 200 or 300 words and put a link to your website in your signature. You can prepare a common template so that it will be easier and faster for you to add posts. Be careful, never ever sp@m any forum your post should have a meaning.
2. Directories : There are many free directories available in the web. Do a search for it and try to add your url to as much directories as possible. Here also you can prepare a common template for easy and faster addition.
3. Guestbooks : Do a Google Search for guestbooks and add a entry in it. You can have a look at the website which has the guestbook and give a proper comment about the website, like " Nice website on Online Jobs I enjoyed reading it " in the end under your name you can put your website link.
4. Blog Comments : You can do a Blog Search in your topic and add a comment to the blog. Read the blog, understand the blog and then give a comment about the post, and put the link to your website at the end of the comment.
By following the above four methods you will get a lot of backlinks to your website, which should bring you enough traffic as a newbie.
Wednesday, March 19, 2008
Keyword Tool for Adsense Campaign
There are many tools that can help you decide what keywords
your should target to get the best results with your Adsense
campaign.
A good free tool is the Yahoo bid tool (Overture)
(http://www.vretoolbar.com/keywords). There you can type in
words are related to the topic of the content on your page
and see how many people are searching for them in Google,
Yahoo, MSN and AOL.
It will also tell you the estimated amount of Google Adwords
traffic and cost per click that keyword is receiving. This
will help you choose which keywords will yield the
best results on your Adsense pages.
Another option is
Google also providing Keyword Tool to generating good keyword for our website. Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases, or type in your website's UR. It's can can be followed by following URL :
https://adwords.google.com/select/KeywordToolExternal
Another Option is :
People use different words when they search for your products online. Use these 'keywords' in your website copy and people will find your site when they search.
No matter what business you are in, Wordtracker will tell you the words people use when they search - and how popular each word is.
With a Wordtracker subscription, you will be able to:
http://freekeywords.wordtracker.com/
Getting the Most Out of SEO Tools
The 6 tools you need to use to become a highly-profitable SEO expert:
1. Search Analytics Tools - establish your marketing goals and establish a baseline for where you are at right now.
2. Keyword Research Tools - discover the keywords your customers are searching for right now.
3. Competitive Research Tools - see what keywords your competitors are targeting.
4. PPC Tools - buy important keywords and track the results to understand how well they convert,which helps you focus you organic SEO strategy on the most profitable keywords.
5. Link Analysis Tools - start building your link profile and track your progress compared to competing websites.
6. Search Engine Ranking Checkers - determine how effective your marketing is by watching your search engine rankings improve.
SEE ALSO : http://tools.seobook.com/keyword-tools/seobook/index.php
your should target to get the best results with your Adsense
campaign.
A good free tool is the Yahoo bid tool (Overture)
(http://www.vretoolbar.com/keywords). There you can type in
words are related to the topic of the content on your page
and see how many people are searching for them in Google,
Yahoo, MSN and AOL.
It will also tell you the estimated amount of Google Adwords
traffic and cost per click that keyword is receiving. This
will help you choose which keywords will yield the
best results on your Adsense pages.
Another option is
Google also providing Keyword Tool to generating good keyword for our website. Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases, or type in your website's UR. It's can can be followed by following URL :
https://adwords.google.com/select/KeywordToolExternal
Another Option is :
People use different words when they search for your products online. Use these 'keywords' in your website copy and people will find your site when they search.
No matter what business you are in, Wordtracker will tell you the words people use when they search - and how popular each word is.
With a Wordtracker subscription, you will be able to:
http://freekeywords.wordtracker.com/
Getting the Most Out of SEO Tools
The 6 tools you need to use to become a highly-profitable SEO expert:
1. Search Analytics Tools - establish your marketing goals and establish a baseline for where you are at right now.
2. Keyword Research Tools - discover the keywords your customers are searching for right now.
3. Competitive Research Tools - see what keywords your competitors are targeting.
4. PPC Tools - buy important keywords and track the results to understand how well they convert,which helps you focus you organic SEO strategy on the most profitable keywords.
5. Link Analysis Tools - start building your link profile and track your progress compared to competing websites.
6. Search Engine Ranking Checkers - determine how effective your marketing is by watching your search engine rankings improve.
SEE ALSO : http://tools.seobook.com/keyword-tools/seobook/index.php
Sunday, March 16, 2008
How to Double Your AdSense Income Instantly
In this article I want to give you a few simple ways to dramatically increase your AdSense income.
The bottom line:
To increase AdSense income all you must do is increase the number of click thrus you receive.
There are two ways for you to increase your total number of click thrus. You can either increase your website traffic or you can increase your AdSense click thru rate. Now, getting more traffic would be great, but let’s be honest increasing your web site traffic is much easier said than done. So, let’s focus on increasing your AdSense click thru rate instead.
4 Tips to Increase Click Thru:
Match your AdSense to your website:
You want your AdSense ads to appear as seamless as possible. Your goal is to match every aspect of your AdSense ads to the theme of your website. What you want to do is remove the borders from your AdSense ads and match the background color of the ad to your website. Additionally, you want to match the color of the AdSense links to the rest of the links on your website plus choose an ad format that makes the ads look seamless.
For example, if your web site has a white background and the default color of your hypertext links is blue you will want to remove the border from your AdSense, make the background white, choose either a square or a rectangle as your ad format instead of a skyscraper or banner, and yep you guessed it… make the links blue.
Placement Matters:
Where you place your AdSense ads is just as important as how they look. Luckily, there are only a few concepts that you need to worry about in order to increase your click through rate.
•The more white space around your ads the better•The closer to the top of the page the better•The closer the left of the page the better
Follow these concepts and I can assure you that you will see an increase in your AdSense click thru rate. (It really is that simply!)
Google Search:
Now this is one that I rarely see webmasters take advantage of. The Google AdSense program gives webmasters the ability to add a Google search box to there web site.
Why should you use this function?
Well, when a website visitor chooses to use this search box from your website your AdSense ID will be imbedded in ALL of that visitors Google searches. If that person does 1 search or 50 your AdSense ID will still be imbedded throughout process.
Why is this so great?
If that visitor clicks on any of the sponsored listings while surfing from your web site guess who makes money. YOU! If they hit the back button and click on another ad guess who makes money? YOU! This is absolutely huge. Through this function you now have the ability to earn multiple click thrus from the same visitor on the site visit. Please don’t overlook how powerful this is. Besides, most of your website traffic will just be browsing anyway, so I why help them find what there looking for and make a little coin along the way?
Tracking:
Just like any other type of marketing, you won’t know what’s working the best for you on your web site unless you track the different things that you’re experimenting with. Set up a few Google AdSense channels for the different ads that you’ll be placing on your website. Then just see which channels are working the best and stick to those.
That’s it!
Follow the tips above and I can assure you that you will absolutely double your AdSense click thru rate and your AdSense income. The best part about the four tips I’ve shared here is that you can put them into action immediately and see how they will work on your website right now. Who knows… you could be making twice as much by tomorrow by just making a few simple tweaks here and there.
Good Luck!
If you don’t know where to start and you want to check out how I’ve incorporated the above ideas into of my website you can check it out below:
http://www.perfect-home-based-business-opportunities.com
Wanna Learn the Secret of Creating Passive Income OnlineFrom a man who made $3,244,842.32 from the Internet in Only 27months? => http://www.the1andonly.biz
Labels: adsense, adsense tips, adsense tutorials, increase adsense income
The bottom line:
To increase AdSense income all you must do is increase the number of click thrus you receive.
There are two ways for you to increase your total number of click thrus. You can either increase your website traffic or you can increase your AdSense click thru rate. Now, getting more traffic would be great, but let’s be honest increasing your web site traffic is much easier said than done. So, let’s focus on increasing your AdSense click thru rate instead.
4 Tips to Increase Click Thru:
Match your AdSense to your website:
You want your AdSense ads to appear as seamless as possible. Your goal is to match every aspect of your AdSense ads to the theme of your website. What you want to do is remove the borders from your AdSense ads and match the background color of the ad to your website. Additionally, you want to match the color of the AdSense links to the rest of the links on your website plus choose an ad format that makes the ads look seamless.
For example, if your web site has a white background and the default color of your hypertext links is blue you will want to remove the border from your AdSense, make the background white, choose either a square or a rectangle as your ad format instead of a skyscraper or banner, and yep you guessed it… make the links blue.
Placement Matters:
Where you place your AdSense ads is just as important as how they look. Luckily, there are only a few concepts that you need to worry about in order to increase your click through rate.
•The more white space around your ads the better•The closer to the top of the page the better•The closer the left of the page the better
Follow these concepts and I can assure you that you will see an increase in your AdSense click thru rate. (It really is that simply!)
Google Search:
Now this is one that I rarely see webmasters take advantage of. The Google AdSense program gives webmasters the ability to add a Google search box to there web site.
Why should you use this function?
Well, when a website visitor chooses to use this search box from your website your AdSense ID will be imbedded in ALL of that visitors Google searches. If that person does 1 search or 50 your AdSense ID will still be imbedded throughout process.
Why is this so great?
If that visitor clicks on any of the sponsored listings while surfing from your web site guess who makes money. YOU! If they hit the back button and click on another ad guess who makes money? YOU! This is absolutely huge. Through this function you now have the ability to earn multiple click thrus from the same visitor on the site visit. Please don’t overlook how powerful this is. Besides, most of your website traffic will just be browsing anyway, so I why help them find what there looking for and make a little coin along the way?
Tracking:
Just like any other type of marketing, you won’t know what’s working the best for you on your web site unless you track the different things that you’re experimenting with. Set up a few Google AdSense channels for the different ads that you’ll be placing on your website. Then just see which channels are working the best and stick to those.
That’s it!
Follow the tips above and I can assure you that you will absolutely double your AdSense click thru rate and your AdSense income. The best part about the four tips I’ve shared here is that you can put them into action immediately and see how they will work on your website right now. Who knows… you could be making twice as much by tomorrow by just making a few simple tweaks here and there.
Good Luck!
If you don’t know where to start and you want to check out how I’ve incorporated the above ideas into of my website you can check it out below:
http://www.perfect-home-based-business-opportunities.com
Wanna Learn the Secret of Creating Passive Income OnlineFrom a man who made $3,244,842.32 from the Internet in Only 27months? => http://www.the1andonly.biz
Labels: adsense, adsense tips, adsense tutorials, increase adsense income
Who Earns the Highest Google Adsense Income?
While your blog loaded with Google adsense ads makes a miserly few dollars over the week, some top Adsense publishers are laughing their way the bank with thousands of adsense dollars per month… Have you often wondered who these top Adsense millionaires to be are?
John Chow has an article listing the top 8 Google Adsense earners. Top of his list is Markus Frind of PlentyOfFish.com, a free online dating site which earns him $300,000 per month. Plentyoffish.com receives up to 500 million page views per month and make over $10,000 per day for Markus, who runs the site from home. Look at his adsense cheque. And you thought dating and romance site were low paying niches due to low priced keywords. The ads there do not even resemble that of a premium adsense publisher.
Second on the list is Kevin Rose of the very popular Digg.com earning huge money with $250,000 per month. Jeremy Shoemaker is a search engine marketer at ShoeMoney who follows with $140,000 per month.
Jason Calacanis of Weblogs, Inc. is earning $120,000 per month. He finally got his network of blogs making over $4,000 a day from Google AdSense. I remember he was making $2000 per day a year back and were on track to earn a million adsense dollars in a year!
http://www.quickonlinetips.com/archives/2006/09/who-earns-the-highest-google-adsense-income/
John Chow has an article listing the top 8 Google Adsense earners. Top of his list is Markus Frind of PlentyOfFish.com, a free online dating site which earns him $300,000 per month. Plentyoffish.com receives up to 500 million page views per month and make over $10,000 per day for Markus, who runs the site from home. Look at his adsense cheque. And you thought dating and romance site were low paying niches due to low priced keywords. The ads there do not even resemble that of a premium adsense publisher.
Second on the list is Kevin Rose of the very popular Digg.com earning huge money with $250,000 per month. Jeremy Shoemaker is a search engine marketer at ShoeMoney who follows with $140,000 per month.
Jason Calacanis of Weblogs, Inc. is earning $120,000 per month. He finally got his network of blogs making over $4,000 a day from Google AdSense. I remember he was making $2000 per day a year back and were on track to earn a million adsense dollars in a year!
http://www.quickonlinetips.com/archives/2006/09/who-earns-the-highest-google-adsense-income/
List of The Great Google AdSense Tips
Tip #1: Don't put ads on empty pages.
When I reworked my site, I built a skeleton set of pages that had no content, just titles and some meta tags. I displayed ads on those pages, however. Although all you see are public service ads at first, the very act of displaying ads on a page causes the AdSense web crawler to quickly fetch that page for analysis. A page with good content will thus begin showing relevant paying ads fairly quickly.
If you don't have any content, then, Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You'll have to wait until Google re-crawls the site for the ads to correct themselves. Here is what Google had to say when I asked them about how often the AdSense crawler updates a site.
Tip #2: Don't be afraid to ask questions
If you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day. There are two email addresses to use, depending on the type of question.
Tip #3: Avoid non-English characters on English pages
This one is a bug, to be honest. My surname is French, and I prefer to write it out correctly with the accent grave on the first "e". Every page on my site would then include at least two accented letters, because my name shows up twice in the footer. On some pages my name shows up two or three more times.
Normally, this wouldn't be an issue. But on some pages the presence of the accented characters is enough to cause AdSense to display non-relevant ads in French. This happens whether the browser indicates a preference for French or not. When I reported this to Google, this is the answer they gave me:
Tip #4: Check your keyword density
Although Google doesn't release exact details as to how they determine the ads to serve on a given page, they do tell us that it's the text content of the page that matters, not the meta tags. Before serving ads on a page, then, you might want to check its keyword density. A good, free tool for doing this is found here:
http://www.ranks.nl/tools/spider.html
This lets you fine-tune the page before exposing it to the AdSense crawler.
AdSense will serve ads that are generally very relevant to the content of a particular page. Here are some tips based on my experiences so far with the AdSense program.
ANOTHER TOP ADSENSE TIPS
1. Niche Sites
Targeted niche sites that have a clear theme, tend to generate more advertising revenue simply because it is easier to achieve decent search engine placement. Be warned though, you want to chose a niche where there is a sufficient number of advertisements available.
2. Target Keywords
When determining the site's focus, consider how much the advertisers pay for the advertisements. If the site is focused on ringtones, like Ringtone Central , the payout per click is going to be very small. Because ringtones are not high ticket items, advertisers will not spend a lot on pay-per-click advertisements.
With less obvious markets, use Overture to determine how much advertisers pay per keyword. The cost will usually be similar on Google. Search Overture for a keyword then click "View Advertisers' Max Bids" in the top right corner. This will show the Overture inventory and how much is paid per keyword. Because the market has become very competitive, it will be difficult to rank well in search engines with a new Web site that is optimized for the terms that have the highest payout. Consider targeting terms that are moderately priced.
3. Aged Sites / Time
Over time, as a Web site is spidered by Google, advertisements will generally increase in relevance. In general, older Web sites will rank better in search engines. The closer the advertisements relate to the Web page's content, the higher the "click-through" the publishers will see.
4. Coding
In order to minimize a Web site's maintenance, place the Google generated AdSense code in the Web site template or an "include" file. This will allow you to easily experiment with different advertisement sizes and ad placement, and keep the Web maintenance to a minimum.
5. Tracking Channels
In order to know how effective a specific Web site or ad placement is, use distinct channels and subchannels within Google. This will allow you to discern what performs best on a specific Web site. Using channels will tell you what sites are making money, what advertisements are making money and what ad position is the most profitable on a specific Web site. Keep in mind that you should run an advertisement for a full week, in order to properly test its effectiveness, different days of the week will vary the Web traffic so comparing one week to another will give the most accurate reflection of how effective a campaign performs.
When testing different advertisement sizes, placement or color schemes, be sure to leave campaigns in place for one week. Different days will often result in Web traffic fluctuations. Comparing Web traffic week to week will give a clear indication of what ad formats perform the best.
When I reworked my site, I built a skeleton set of pages that had no content, just titles and some meta tags. I displayed ads on those pages, however. Although all you see are public service ads at first, the very act of displaying ads on a page causes the AdSense web crawler to quickly fetch that page for analysis. A page with good content will thus begin showing relevant paying ads fairly quickly.
If you don't have any content, then, Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You'll have to wait until Google re-crawls the site for the ads to correct themselves. Here is what Google had to say when I asked them about how often the AdSense crawler updates a site.
Tip #2: Don't be afraid to ask questions
If you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day. There are two email addresses to use, depending on the type of question.
Tip #3: Avoid non-English characters on English pages
This one is a bug, to be honest. My surname is French, and I prefer to write it out correctly with the accent grave on the first "e". Every page on my site would then include at least two accented letters, because my name shows up twice in the footer. On some pages my name shows up two or three more times.
Normally, this wouldn't be an issue. But on some pages the presence of the accented characters is enough to cause AdSense to display non-relevant ads in French. This happens whether the browser indicates a preference for French or not. When I reported this to Google, this is the answer they gave me:
Tip #4: Check your keyword density
Although Google doesn't release exact details as to how they determine the ads to serve on a given page, they do tell us that it's the text content of the page that matters, not the meta tags. Before serving ads on a page, then, you might want to check its keyword density. A good, free tool for doing this is found here:
http://www.ranks.nl/tools/spider.html
This lets you fine-tune the page before exposing it to the AdSense crawler.
AdSense will serve ads that are generally very relevant to the content of a particular page. Here are some tips based on my experiences so far with the AdSense program.
ANOTHER TOP ADSENSE TIPS
1. Niche Sites
Targeted niche sites that have a clear theme, tend to generate more advertising revenue simply because it is easier to achieve decent search engine placement. Be warned though, you want to chose a niche where there is a sufficient number of advertisements available.
2. Target Keywords
When determining the site's focus, consider how much the advertisers pay for the advertisements. If the site is focused on ringtones, like Ringtone Central , the payout per click is going to be very small. Because ringtones are not high ticket items, advertisers will not spend a lot on pay-per-click advertisements.
With less obvious markets, use Overture to determine how much advertisers pay per keyword. The cost will usually be similar on Google. Search Overture for a keyword then click "View Advertisers' Max Bids" in the top right corner. This will show the Overture inventory and how much is paid per keyword. Because the market has become very competitive, it will be difficult to rank well in search engines with a new Web site that is optimized for the terms that have the highest payout. Consider targeting terms that are moderately priced.
3. Aged Sites / Time
Over time, as a Web site is spidered by Google, advertisements will generally increase in relevance. In general, older Web sites will rank better in search engines. The closer the advertisements relate to the Web page's content, the higher the "click-through" the publishers will see.
4. Coding
In order to minimize a Web site's maintenance, place the Google generated AdSense code in the Web site template or an "include" file. This will allow you to easily experiment with different advertisement sizes and ad placement, and keep the Web maintenance to a minimum.
5. Tracking Channels
In order to know how effective a specific Web site or ad placement is, use distinct channels and subchannels within Google. This will allow you to discern what performs best on a specific Web site. Using channels will tell you what sites are making money, what advertisements are making money and what ad position is the most profitable on a specific Web site. Keep in mind that you should run an advertisement for a full week, in order to properly test its effectiveness, different days of the week will vary the Web traffic so comparing one week to another will give the most accurate reflection of how effective a campaign performs.
When testing different advertisement sizes, placement or color schemes, be sure to leave campaigns in place for one week. Different days will often result in Web traffic fluctuations. Comparing Web traffic week to week will give a clear indication of what ad formats perform the best.
6 Simple Tips for Full Page Adsense Ads optimization
Google Adsense policies seem to be fair while allowing Adsense publishers to put Adsense ads on the same page with other advertising networks.
Here are a few simple suggestions for enhancing revenue yield from your Full Page Ad (FPA) zones:
1. Set the zones to auto-approve. The number one reason why a FPA ad unit doesn’t get ad fill is because it’s on manual-approve and the publisher doesn’t approve enough ads.
2. Make sure that the code is hard-coded into the HTML of the webpage rather than an ad rotation system like DART. The FPA won’t fire if it’s in an ad rotation system.
3. Make sure that the code is not inside of an iframe. FPA won’t fire if it’s in an iframe.
4. Make sure that the code is on top of the page to ensure that it fires.
5. Set the click count to fire on the 2nd click if possible. That way it’ll still show for an engaged reader, but there’s a greater chance of firing than if it’s on 3rd click or later.
6. Set the frequency cap to 1 in every 12 hours if possible, and perhaps even lower.
Here are a few simple suggestions for enhancing revenue yield from your Full Page Ad (FPA) zones:
1. Set the zones to auto-approve. The number one reason why a FPA ad unit doesn’t get ad fill is because it’s on manual-approve and the publisher doesn’t approve enough ads.
2. Make sure that the code is hard-coded into the HTML of the webpage rather than an ad rotation system like DART. The FPA won’t fire if it’s in an ad rotation system.
3. Make sure that the code is not inside of an iframe. FPA won’t fire if it’s in an iframe.
4. Make sure that the code is on top of the page to ensure that it fires.
5. Set the click count to fire on the 2nd click if possible. That way it’ll still show for an engaged reader, but there’s a greater chance of firing than if it’s on 3rd click or later.
6. Set the frequency cap to 1 in every 12 hours if possible, and perhaps even lower.
Subscribe to:
Posts (Atom)
